Email follow-up agent
Stop letting good conversations go cold.
Gent gives a follow-up agent its own inbox, contact history, sequences, and event hooks, so leads, proposals, vendor requests, and client replies keep moving without borrowing a human inbox.
The problem
Most follow-up fails because it depends on memory.
A lead asks a question. A vendor sends a document. A client says they will get back to you. The next step is obvious, but it depends on someone remembering the thread, the timing, and the right tone. Gent turns that follow-up into inbox-owned work.
Lead response
Reply while intent is still fresh, then keep the thread moving until the person answers or exits.
Proposal chasing
Send specific, contextual nudges instead of generic reminders that sound detached from the deal.
Client requests
Track the small open loops that can otherwise disappear inside a busy personal inbox.
Vendor intake
Acknowledge requests, collect missing details, and follow up without making the owner babysit the thread.
How it works
The agent follows up from the inbox that owns the work.
Receive
A message lands in the agent's inbox with the thread, sender, attachments, and contact context attached.
Decide
Workflow rules or an agent decide whether the conversation should enter a follow-up path.
Sequence
Reusable templates or ad-hoc per-contact steps schedule the next messages over time.
Exit
When the contact replies, active exit-on-reply enrollments stop automatically.
Escalate
High-risk replies can be drafted and held for approval before anything goes out.
What changes
The business sees the outcome, not the chasing.
Faster replies
The first response does not wait for someone to clear their own inbox.
Fewer missed loops
Missed-reply thresholds and events surface threads that have gone quiet.
More specific nudges
Follow-ups can use the original thread and contact history instead of a broad campaign template.
Clean records
Messages, tasks, contact updates, approvals, and events stay with the inbox that handled the work.
Why Gent
Follow-up is not always a marketing campaign.
Marketing automation is good for lists and audiences. A follow-up agent is different: it works one conversation at a time, from a real address, with context, reply detection, approval gates, and an audit trail around the inbox.
Per-contact
Each enrollment can be specific to the person, thread, and reason for following up.
Inbox-native
Replies, missed replies, tasks, labels, and contacts are part of the same operating record.
Human-controlled
Sensitive messages can be prepared by the agent and approved by a person.
API-first
Sequences, events, contacts, messages, tasks, and approvals are available through the API.
Next step
Give the delegated work its own address.
Start with one workflow that should no longer borrow a human inbox: vendor intake, client follow-up, support escalation, or agent-managed approvals.